What are the most successful perks/rewards for my crowdfunding campaign?

Perk Soft Toy Bear

We get asked a lot about perks and rewards and how important they are for crowdfunding success? Do I really need to offer perks? Won’t it stop people being philanthropic?

Our answer to these? Perks help. A LOT.

The reason for this is that perks give people a way of participating in your campaign. They tap into selfish motivations as well as benevolent motivations. And they let you access your supporters’ spending purse, not just their philanthropic purse — you can guess which of these is bigger.

So what perks should you offer? 

Well perks tend to fall into three categories:

  1. Pre-release products or services: ‘Selling’ products and services via crowdfunding is probably the most common type of perk. Whether it’s tickets to your eventmembershipsCDsbee-hives or even crepes, forward selling products and services is a great way to get people involved in your project.
  2. Unique experiences: Most social cause organisations don’t realise it, but they are nearly always an amazing repository of wonderfully special, unique experiences. It could be dinners on a rooftop gardenworkshops on a farmtickets to an opening party, or even locating a tattoo on a founder.
  3. Special recognition: An oldie, but a goodie. Getting their name on or sponsoring a part of a project is still popular among some crowds. The key here is being creative on what can be sponsored. Edgar’s Mission had barns, rocks, rakes, posts, shelters and even a mountain.

 

So, how do I come up with perks for my campaign?

This might sound obvious, but the easiest way to come up with perks is to co-design them with potential donors. Edgar’s Mission ran a workshop with some of its key volunteers prior to its campaign to come up with their perks. Spacecubed did the same with their members. It’s best to have a hypothesis on your perks as a starting point, as well as the levels you need perks at (normally $25, $50, $100, $250, $1000, $2500, $5000)

 

Some other considerations

  • Perks which are directly connected to your campaign, which let people participate in your campaign/project are far better than unconnected perks (eg. Amazon gift cards,
  • Having an early bird offer on your perks is a great way to build momentum. Spacecubed – a co-working space in Perth – released a very limited number of highly discounted memberships in the first 24 hours of their campaign
  • Some perks (like drugs, illegal stuff, raffles) are not allowed. Make sure you check our terms to stay on the right side of the rules.

Setting up your Organisation Page

Chuffed.org Workshops

Over the last 2 years, Chuffed.org has supported 100s of non-profits and social enterprises to run project-based crowdfunding campaigns. While project-based campaigns are great, they’re not suitable for every situation — particularly things like tax-time appeals.

That’s why we’re introducing ‘Organisation Pages’. Below is a step by step guide on how to set your page up.

Note that we’re only making this feature available to a limited number of organisations initially. If you haven’t been invited by email, unfortunately Organisation Pages won’t be available to you.

  1. Login to your Chuffed.org account at www.chuffed.org/login
  2. In the top right corner of your dashboard, click on your name and then click on Organisation Settings. (If you have more than one organisation, you’ll need to choose your organisation after this step)
  3. Upload your organisation banner and logo in the relevant sections (we accept JPG, PNG, GIF files). Note the best dimensions for these images are 750x350px and 500x500px.
  4. Set your description, location and thanks message in the ‘Update your organisation details’ section on the left. Click save.
  5. If you wish to take donations, connect a Stripe.com account. In order to take ongoing donations and pay you on a regular basis, we use our payment provider Stripe.com. You’ll need to create and link a Stripe.com account, by clicking on the ‘Sign up to Stripe Connect’ button. The sign up process is very quick and should take less than 5 minutes.
  6. Switch on your organisation page and enable donations in the ‘Setup your organisation page‘ section. Click save. In this section you’ll be told what the URL link is for your organisation page.

 

That’s it. If you head to that link from Step 6, you’ll be able to see your organisation page. Just head back to ‘Organisation Settings’ from Step 2 and tweak any of the content on your page.

We’ve also prepared a few FAQs to help understand some important points about Organisation Pages:

When and how do I get my donations?

Donations are processed immediately via your Stripe.com account and transferred to the bank account connected to your Stripe account on a 7-day rolling basis. That is, donations from today are transferred as a lump sum in 7-days time. You’ll see a line that looks something like ‘STRIPE PAYMENTS STRIPE_6FM3QF25MG0’ on your bank statement. You do not need to manually transfer funds out of Stripe.

What are the credit card fees on these transactions?

The credit card fees charged by Stripe.com on Visa & Mastercard transactions are 1.75% + 30c. For Amex and International transactions these fees are 2.9% + 30c. We collect 2.0% + 30c from donors which you receive to cover these fees. On average, the credit card fee collection from donors covers the weighted average of the credit card fees charged by Stripe.

What about the optional Chuffed.org donations? 

When donors give to you, they are given the option to donate extra amounts to Chuffed.org if they wish. This is how we fund the operational costs associated with running Chuffed.org. Due to how Stripe.com charges, these optional donation amounts will first be charged on your Stripe.com account and then automatically transferred to our account. You may see these as ‘application fees’ on Stripe.

Are receipts automatically sent? 

Yes. We send receipts following all our donations. If you are an Australian organisation with DGR, we will issue a tax deductible receipt if you have entered your details in the ‘Organisation Settings’ page.

Will I be notified each time someone donates?

Yes. You’ll receive an email each time someone donates. You can hit ‘reply’ on this email to send a thanks message directly to the donor.