What makes for a great donor reward?
In our previous research on the best crowdfunding perks, we’ve found three categories that work well. Today, we’re going to look at some of the most popular perks of all time to get your creative juices flowing.
Pre-release products or services
- Care packages – 304 sold. For $64, supports got two care packages—one for themselves, and one donated to a domestic violence shelter on Mother’s Day.
- Get Pointy – 280 sold. For $25, supporters received an early release of a the children’s book Pointy Pembleton, with proceeds going to support greyhound rescue.
- Early edition of Australian Vegans – 226 sold. Supporters got an early print edition of the magazine for $15, which told the story of veganism and ethical leadership in Australia.
- Swimming with the whales – 429 sold. For $50, donors could be entered into the running to join a documentary team swimming with minke whales with the Great Barrier Reef Legacy campaign. The concept was so successful, the campaign raised over $20,000 with this perk alone! (If you choose to run a raffle, be sure to get a license from your locality.)
- Special screening of Oddball– sold out at 200! For $30, supporters got to attend a private screening of the movie and guest speaker presentation, along with popcorn and a drink. The funds went toward Vets for Change. Seats were limited to 200, and sold out!
- The $10 Challenge – 438 sold. For $10, individuals purchased the rights to get their name placed on a plaque at the Edgar’s Mission Farm Sanctuary. Edgar’s Mission Farm Sanctuary also had two other high-performing perks—a $25 and $50 perk with “digital kisses” from the animals, plus the name of the supporter on the recognition wall.
- No Place Like Home – 409 sold. For just £5, supporters could get their name on a plaque at the new shelter for disabled bullock Duke. Campaigner Sharon Lawlor raised over £90,000 for the shelter!
- Get your location on the map – 248 sold. Supporters could be placed on a map of supporters for the African Data Initiative for just £1, helping to produce and teach statistics software to native Kenyans.
No matter what your cause, you can create a perk that pulls at the heartstrings of your biggest supporters.
Show your donors they’re part of something bigger, and provide them with rewards they can’t find anywhere else.
By creating unique perks specific to your campaign, you can grow a cause like never before.
What will you try?