Today we’re releasing two new integrations on Chuffed.org: Facebook Pixel and Google Analytics. Here’s how you can use them to raise more funds:

Facebook Pixel

Facebook Pixel integration is perfect for those campaigners that are using Facebook Ads to reach new audiences and find donors. Here are two ways we recommend using the Facebook Pixel – Chuffed.org integration:

1 Tracking your campaign effectiveness

For most people running Facebook ads, they just boost a post and hope for the best. If you’re “reach” is 3,000 people, that’s good right? The problem with that is you have no real idea how many of those 3,000 people clicked through and how many of those people donated.

With the new integration, you can track exactly which of your Facebook campaigns resulted in donations – and exactly how much the donations were. That means that if you’ll be able to see exact return-on-investment results like:

• I spent $250 on Campaign A and got $800 in donations;
• I spent $250 on Campaign B and got $300 in donations

So, I better put more budget in Campaign A and turn off Campaign B.

2 Remarketing to visitors who didn’t turn into donors

Say you’re promoting your campaign via email, twitter, your Facebook page and other people are sharing it everywhere. Maybe 10% of the people who visit your Chuffed.org page will convert to donations. The other 90% though are the perfect audience to market to on Facebook. You can create a Facebook Ads audience out of visitors to your page that didn’t convert, and use them as to target your ads at.

Google Analytics

Google Analytics is a powerful tool to track and understand your audience. Here’s three things that you can do with the integration.

1 Watch real-time visitors to your Chuffed.org page

You can see in real-time how many visitors are on your page, where they came from and what country they’re in.

2 See where your traffic is coming from

You can set up goal funnels and see how well traffic from different sources convert. This means that you can adjust your marketing accordingly.

3 Understand the demographics of your audience

You’ll be able to see how old your visitors are and their gender, as well as interests and other demographic data that Google provides.

If you’re ready to integrate Facebook Pixel and Google Analytics with your Chuffed.org crowdfunding campaign, head to these articles below:

Facebook Pixel Crowdfunding Integration

Google Analytics Crowdfunding Integration

 

This month, we’re launching Regular Giving on Chuffed.org. It’s been one of the most requested features we’ve ever had, so we’re incredibly excited to be making it available for all our campaigners.

Regular giving is perfect for:

• organisations that have regular expenses like staff, rent and programs to pay for;
• political and advocacy organisations that collect ongoing dues or membership fees; or
• campaigners who just want to convert some of their crowdfunding donors into longer term relationships

Here’s how it works

1. Switch on Regular Giving in the Customize section of the editor

For all our campaigners, they can just login in, edit their campaign and go to the Customize section of the editor. Down the bottom, you’ll see this toggle. Just switch it on to activate Regular Giving.

Currently, Regular Giving is connected to our debit/credit card system, so if you haven’t set up a Stripe.com account, you’ll be prompted to do so. Don’t worry, this takes less than 5 minutes.

2. Donors can choose one-off or monthly

Now that Regular Giving has been enabled on your account, donors will see the Regular Giving toggle on the donation page:

If they choose the “Monthly” option, they’ll get a clear explanation of exactly how the charging will work so there are no surprises.

They’ll make a donation straight away, and then another one on the 15th of every month, starting from the following month. That means if they donate on the 10th August, their next donation will be on the 15th September, then on the 15th October and so on.

3. Each month, their donation will get automatically transferred to you

You won’t need to do anything. On the 15th of the following month, the donor’s card will be charged, and you’ll receive your funds. Note that your campaign does not need to be “live” or in “Infinity Mode” for this to happen. Each new monthly donation will be treated like a new donation to your campaign: your total will increment, and your supporters tab will be updated. This will continue until the donor asks us to switch off the Regular Monthly donation.

Frequently asked questions

1. Does my campaign need to be live for the regular donation to process?

No. Regular Giving will process even if your campaign is completed. For example, let’s say someone decides to donate $15/month to your campaign on the 20th August. On that day, you’ll get a $15 donation to your campaign. Then, let’s say, your campaign ends on the 30th August. Although no new donors will be able to donate after the 30th August, you’ll still continue to get your Regular Giving donations. So on 15th September, you’ll get another $15 donation to your campaign and so on.

2. What happens if someone’s card expires or if someone doesn’t have enough money in their bank account for the Regular Giving donation? 

We attempt to charge Regular Giving donations on the 15th of every month. If the card charge attempt fails for whatever reason, we’ll attempt to charge it up to 3 additional times in the week following the 15th. Obviously if one of these attempts succeeds, we’ll stop any further attempts. After these 3 additional attempts, if we are unable to charge the card, we will notify you and stop charging the card. We will also notify the donor and they can update their card details with us.

3. How to donors cancel or amend their regular donation?

Donors can contact Chuffed.org Support at support@chuffed.org to amend their Regular Giving donation at any time.