Join the Crowd

Click here to join the Chuffed Crowd.  Don’t forget to say hello! 

Our mission at Chuffed is to do everything we can to help people make a difference in the world. There’s a lot more to making a difference than just raising funds. While we’ll always be there to help with that, we want to do more.

We’ve created a community of Changemakers, just like you. Here’s 5 reason’s why you should join:

Learn from the best

Many of our campaigners have gone on to build amazing organisations. Like Rob from TwoGood and Kyle from Edgars Mission. You can talk to experts right now and not just about running your campaign, our experts know how to help you achieve the greatest impact with the funds you raise.

Surround yourself with people who believe in change

Sometimes it can feel like you’re the only one who sees how important it is to just do something. This is a great way to meet others who believe in making a difference.

Meet people just like you

We have an international crowd with campaigners making a difference on almost every continent even Antarctica. We work with people involved in every cause imaginable, from building schools to saving animals, and everything in between.

Build connections to help you find more donors

We are surrounded by incredible people who are willing to donate to make a difference. Build connections with those who have run campaigns in the past and get their help to link you up with the donors that helped them.

Help others make a difference.

Running a successful campaign is an art form, and it takes great skill to use the funds raised wisely and effectively. The more support we can give each other, the bigger the changes we can make in the world.

We need your help to make our community grow. Whether you’re brand new to this world, or a seasoned veteran we’d like your help to create a movement around making a difference.

Click here to join today!

 

 

Above: Members of our community from the Hummingbird Project. They raised 15,000 to help people in Calais. Click the link to find out more.

How to Run a Campaign so Successful You Hit Two Stretch Goals

Case Study Campaign Artwork

Do you wish you could share your passion with the world?

That’s exactly how Nat Panzarino and Fer Wicker felt. Both knew the struggles of greyhounds, and wanted to spread the message they lived out by volunteering for local greyhound rescue.

To do so, they decided to collaborate on a children’s book called Pointy Pembleton—written by Nat and illustrated by Fer—raising awareness about greyhounds in an appealing way. They’d also donate a portion of the book’s sales to greyhound rescue.

Their campaign required $15,000 to get the book to market, and it took off quickly. Once they noticed the success, Nat and Fer extended the goal to $20,000—then met it. They set a stretch goal of $25,000—and met it as well.

By the end of the campaign, they had raised $28,871 for the Pointy Pembleton campaign—almost twice as much as their original target.

Pointy Pembleton Campaign Page

But of course, the magic was behind the scenes.

Nat and Fer used three specific techniques to garner interest in the project and draw support.

Let’s jump in!

Tactic 1: Use videos to engage supporters

Throughout the entire campaign, Nat and Fer used videos to inform and rally supporters. The videos were vital to the campaign’s success, and really made it stand apart and develop relationships with readers.

To succeed with this medium, Nat and Fer followed a few principles.

  1. They kept the videos positive and encouraging. Instead of including startling images of abused dogs, they chose to tell the story through uplifting stories of rescued greyhounds and Fer’s illustrations from the book. In the videos, they specifically asked people to share the project with friends to help the dogs.
  2. They provided plenty of background information. To Nat and Fer’s surprise, they learned that many people didn’t know the background of abandoned greyhounds. The campaign explained everything in simple, concise language. “You don’t want to leave people with questions at the end,” Nat says, “so you want to try and answer all of their questions right there.”
  3. They made the videos personal and informal. While the main promotional videos have a high production value, most of the videos Nat and Fer created for the campaign were casual, smartphone-filmed snippets of them and their dogs. Nat calls the videos she posted on Facebook groups “overly cheesy,” and some of the more popular video showed them working behind the scenes.

Tactic 2: Consistent communication

Nat and Fer were strategic with how they communicated to supporters, and it paid off big time.

Here’s how they succeeded.

  1. They chose channels that already worked for them. Nat knew that Twitter wasn’t a strength for her and wasn’t as popular in Australia, so she focused just on Facebook and Instagram. A month before the launch, Nat and Fer created a Facebook page for Pointy Pembleton, and focused most of the promotion there.
  2. They posted regularly. They posted a minimum of one time per day on Facebook and Instagram. But these weren’t all just requests for support—they gave behind-the-scenes detail and entertained followers with humorous and interesting videos.
  3. They reached out to influencers. Every day, Nat spent about an hour messaging and posting to Facebook groups and pages to related organisations in the dog rescue and children’s book spaces. Only about one out of every 100 influencers responded, but those that did shared it themselves or encouraged her to promote to their followers.

You can check out all of their Facebook posts and videos here:

Pointy Pembleton Facebook Page

Tactic 3: Leverage your connections

One of the biggest factors leading to the success of the campaign was the large body of support Nat and Fer had before beginning.

Here are a few of the ways they rallied support with those who had already expressed interest before the campaign.

  1. Enlisted volunteers to help. They already had 100 volunteer connections, and weren’t afraid to leverage them to join the cause. These volunteers helped spread the word and helped with some of the manual labor required to get the campaign going.
  2. They used their follower’s content in their campaign. Nat created a guide for other to create their own videos for the campaign, and included those videos in the promotion. This built up a community and encouraged others to participate.
  3. They encouraged existing followers to join the cause. Nat and Fer chose to not be shy about their request from support with their followers. After launching their Facebook page, they encouraged their existing 20,000 social media followers on the Greyhound Rescue page to like Pointy Pembleton. Nat also personally messaged her friends asking them to share the campaign.
  4. They didn’t underestimate the funding of their existing supporters. Instead of expecting funding to come exclusively from others new to the campaign, Nat and Fer reached out to those who had closer ties to the campaign in the same way as those new to it—and it paid off! The biggest donor was an existing volunteer, and the second-biggest donor was Nat’s father-in-law.

Volunteer Video

Lessons learned…

Along the way, Nat and Fer also learned a number of strategies they weren’t expecting.

  1. You don’t need experience to succeed at crowdfunding. Despite being brand-new to the crowdfunding space, Nat carefully studied the Chuffed.org campaign strategy videos. “I probably watched them like a half a dozen times,” Nat says.
  2. Build as large a team as you can. Even with the sizeable number of volunteers helping them, Nat and Fer would have built an even bigger team in hindsight. Once the campaign started, they could have used even more volunteers to manage the huge volume of communications.
  3. Promote to influencers early. Most of the bloggers and influencers Nat emailed didn’t get back to her for 2-3 weeks. “If I had to do it all over again,” Nat says, “I should have started attacking sooner and got them kind of on board before we wanted to launch.”

Nat and Fer learned a lot in the campaign process, and inspired countless others to their cause of helping rescue greyhounds.

With a strategic use of video, powerful communication, and an effective use of their connection, Nat and Fer led a project that surpassed all expectations.


Start your campaign on Chuffed.org today. We provide free mentoring and support for anyone looking to crowdfund a social cause project.

Pointy Pembleton is now available for pre-order. Head to their website for more information. 

Become a Chuffed.org Community Leader

people attending workshop

Thanks for showing an interest in becoming a Chuffed.org Community Leader. Chuffed.org is a social benefits company and not surprisingly our campaigners are at the heart of everything we do.

Role Description

Community Leader / Crowdfunding Workshop Facilitator role in rapidly-growing, VC-funded, social-cause tech startup, changing the world.

Chuffed are seeking a team of enthusiastic and motivated campaigners to add capacity to the organizing of community events (ie. Crowdfunding Workshops) in your local area. This is a voluntary role, but proceeds from the workshops will go to support your next campaign on Chuffed, or any other cause on Chuffed that you would like to support.

Within the Community Leader role you not only have the benefit of raising funds for your cause through organizing workshops, but also a great opportunity to meet and support other campaigners in your local area and make sure they have the best possible chance of running a successful campaign on Chuffed.

Our Community Leaders are a vital part of helping more people raise the needed funds to bring their social cause projects to life, so why not check out the info below to see if it’s right for you!

LOCATIONS: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States

 

What you’ll be doing

The Community Leader functions as a volunteer for Chuffed. With the support of the team at Chuffed, Community Leaders organize and facilitate crowdfunding workshops in their local area. In addition with this, you will work with the team at Chuffed to come up with other ideas for how to help better support your local community. We’d provide free training and resources to help you organize your first workshop.

STATUS:  Voluntary (min. 1 day / month) with proceeds of the workshop supporting your campaign on Chuffed (or any other cause on Chuffed that you’d like to support).

DURATION: August – October 2017 (1 day / month), opportunities for ongoing involvement

KEY RESPONSIBILITY AREAS:

1. Coordinate and facilitate at least one Chuffed Crowdfunding workshop per month in your local area for 15 participants.

2. Help promote the crowdfunding workshops in your local community and assist with finding a suited venue for the workshop.

Requirements:

We’re looking for people who:

  • have crowdfunding (or other relevant fundraising) experience
  • have experience running and facilitating events
  • are excited about Chuffed and what we do
  • have run a successful crowdfunding campaign on Chuffed before (*bonus)

In terms of commitment you’d need to:

  • Be willing and available to participate in training between 17-31 July (2x 1h Skype session + approx. 3h background reading)
  • Be available for 1 day/ month during August, September and October to prepare for and facilitate a 3-hour crowdfunding workshop for up to 15 participants.

This is a volunteer role, where proceeds from the workshop will go to support your project on Chuffed or any other cause on Chuffed that you would like to support (this can be anywhere from $200 – $400 per 3-hour workshop).

We provide free training and resources to help you organize your first workshop.

Who is Chuffed?

Chuffed is one of the global leading crowdfunding platforms for social causes, ranging from environmental, animal welfare and international development causes to social welfare and projects supporting refugees across the world. We’re a purpose-led company that’s transforming how people think about charities around the world. We’re making the face of charity awesome, bringing to life exciting projects that people want to be part of.

In contrast to many other charity providers and fundraising platforms, we do not charge any commissions or fees to campaigners. This way 100% of funds raised can go to support projects. Instead, we rely wholly on the kindness of donors to cover online transaction fees and include an optional donation to support our platform. Lucky for us, turns out they do!

Since launching in October 2013, we’ve raised over $13M / £9M for close to 5,000 projects in 20 countries, and this is only the start.

Everyone on team Chuffed.org deeply cares about the causes we support. We’re a genuine bunch and look forward to having you on board!

To apply, please complete the online form below:

COMPLETE THE APPLICATION FORM

Application closes: 30 November 2017

Skype Interview dates: ongoing

Trainings:  2x 1h Skype session + some background reading (approx. 3-4h)

If have any further questions regarding this role please contact [email protected] for more information.