The Ultimate Crowdfunding Guide for Health Charities

At Chuffed.org, we want to see our awesome health campaigners – people like you – run the most successful crowdfunding campaigns that they can. 

So – based on our experience with over 8,000 campaigns, we’ve put together this guide that will step you through creating a strong  crowdfunding campaign page to strengthen the foundations of your campaign.  

 

The Crowdfunding Campaign page

A crowdfunding campaign page is the page on Chuffed.org where you’ll direct supporters, donors, friends and family. It will include the details of who you are, what you are trying to achieve and how you plan to do so, and, it is the place supporters actually donate to your campaign.

Choosing the right options and including information in an easily digestible way is important and can be the difference between a good campaign and a great one.

A campaign page looks a bit like this example from Homeless Healthcare. The title is at the top, followed by the name of your organisation. To the left of the screen under the title is the campaign banner or video; on the right is the campaign target and counter. Under this is a box containing your campaign’s ‘pitch’ and buttons supporters use to initiate their donations. 

Beneath these is the main body text outlining your campaign’s story – the campaign description. The tabs can be switched to show comments from supporters, and names of supporters. On the right next to the main story are where perks are listed should you choose to have them.  

Click here to see Homeless Healthcare’s full campaign page. 

 

Setting up your campaign page

All the components of a crowdfunding campaign page are stepped out below alongside examples from successful campaigns run by health organisations that we’ve hosted on Chuffed.org.  

We’ve also created this handy Google Doc template that you can use to collaborate with your team. It contains some more examples from great campaigns.

To start setting up your crowdfunding campaign page, head to chuffed.org/start.

 

1. Campaign title

This is what your campaign is called. The title shows at the top of your campaign page and is shared with potential supporters when you share the campaign out via Facebook and Twitter – so the title (along with the banner image – more about that below) is the first thing people will see.

Good titles are less than 5 words long and are like the title of a book: memorable or catchy. You might include alliteration, a question, a play on words or unique spelling.

Some real examples from successful campaigns:

  • Let’s take concussion out of play!
  • In A Heartbeat … Prevent, Predict, and Detect Heart Disease
  • Cents for Senses
  • Project Piggy Paradise
  • Save Sawtell Cinema
  • Two Good Lunch

 

2. Target

All campaigns on Chuffed.org need to set a campaign funding target. Unlike other platforms, you’ll receive your funds even if you don’t hit your target, but it’s important to set your target at an achievable level to build credibility with your supporters.

You should set your target based on three factors:

  1. Cost: What does it cost to deliver your project?
  2. Audience size: How many people do you have already in your database or email list?
  3. Available time: How much time do you have to prepare in the 4 weeks prior to the campaign and promote during your campaign?

As a rough rule of thumb, we find that the following is a reasonable way to set your target:

Email contacts are the most valuable, followed by Facebook friends and then Twitter or LinkedIn contacts.

 

3. Timeframe

On Chuffed.org, you can choose to either run your campaign for a fixed length of time (90 days or less) or ongoing with no end date in what we call Infinity Mode.

If it’s your first campaign, we generally find that you’ll raise the most when you run a 30-40 day campaign. The reason for this is that the time pressure forces your team to act, which drives momentum, which brings more people to your campaign. Campaigns that stretch on for a long period of time struggle to gain interest because supporters get distracted by other things in their lives.

 

4. Writing up your campaign

This is where you tell your supporters about your project: why your cause is important and what you are doing to make a difference.

 

Pitch

The pitch is a short blurb to describe what you’re doing in 200 characters. It sits in a box just under you campaign target on the campaign page.

It is what potential supporters are likely to read first and helps them understand quickly what your project is about. Remember: they’re busy, and they’ll be skim reading, so the pitch is your chance to grab their attention and tell them why they should read your full campaign description. Be as succinct, specific and engaging as you can.

Here are some examples of good pitches used by real health related campaigns on Chuffed.org: 

The Black Puppy Foundation funds research into mental health issues affecting Australia’s youth. Support your stair climbing colleagues as we raise money for a wonderful cause!

Join Dr Jacobson as he strives to purchase a vital piece of equipment which will have a big impact on adults and children with head & neck cancers and life threatening airway obstructions.

We’re going out on a limb here – literally! Help us engineer an epic STEAM education opportunity for kids by using plastic waste to 3D print ROBOTIC PROSTHETICS for Australians in need. Let’s move!

And some not so great pitches:

We want to give those paralysed from Guillain Barre Syndrome the ability to communicate, join us as we make this happen using NeuroNodes. 

A virtual walkathon is about creating greater awareness and understanding of life with Dementia and Cell Activation Syndrome. Every $ supports The Dementia Society.

Raising money for a cure for dementia.

 

Campaign description

This is the larger block of text on your campaign page and it’s where you can go into detail about what you’re doing. The best campaigns use about 300-500 words, combined with pictures, to tell a story about the change they want to make and how they plan to do it. You can even embed images or videos that you might have (in addition to the main campaign banner or video – described below).

As your campaign progresses, you can keep editing your campaign description. It’s a great place to put in progress updates- like Edgar’s Mission did in this award winning campaign – so that supporters who are checking your page regularly have fresh content to enjoy. 

Below is a simple structure you can use for your campaign description. The example we’ve used is a summarised version of the excellent NRG Collective campaign to create  Rare Revolution Magazine – a resource made for and by children with rare health conditions. We recommend you read the full campaign description.

EXAMPLE CAMPAIGN DESCRIPTION STRUCTURE

Section: Background

In this section:

  • Introduce your vision for change and/or the story of who you are.
  • Tell supporters briefly about the issue you’re addressing and why you want to do something about it.
  • Use first person stories over facts and numbers to paint a picture.

Example 

Our journey into rare disease started in 2012, when my son was diagnosed, with xeroderma pigmentosum (XP). Since then, we (sisters, Nicola Miller and Rebecca Stewart) have founded a dedicated XP charity which has grown to have global reach. Following our own frustrations with access to research and having our rare voice heard, we decided just over 12 months ago, to launch a not-for-profit, free subscription magazine and online community, and this has fast become a special place for adults affected by rare disease, from all walks of life so share their experiences and support each other.

But, what we know from talking to children and young people affected by rare, is that they feel under-represented and that their voice and opinions aren’t heard. They, and we, feel it is time that the balance is redressed.

 

Section: What we’re doing

This is where you should:

  • Describe your project in practical detail. If you’re building something, show drawings or images of what it’s going to look like.

Example

We have teamed up with the RARE Together Project by the BPSU and Larissa Kerecuk of Birmingham Children’s Hospital, Rare Disease Centre to create an innovative youth project.

Our youth project brings together a team of ten children and young people aged 8 – 22 years old to form our first ever youth editorial team, creating a dedicated rare disease publication for kids-by-kids.

 

Section: What we’ll do with the funds 

In this part you should:

  • Break down your target and talk about what exactly the money will be spent on.

Example

We have already been working very hard and secured some project partners and investment, but we need your help.

We need to raise a further £20,000 to make this project a reality and give our eager team of budding editors, journalists and creative writers the opportunity to create something very special for young people and carers who live with the challenges of a rare disease.

 

Section: Who we are

People give to people. They want to supporter a person, not a faceless project. So:

  • Add a bio of yourself and your team.
  • Add quotes from well known people to build credibility.

Example

NRG Collective is a not-for-profit organisation, founded by two sisters,Nicola Miller & Rebecca Stewart.

 

Additional sections 

You may also want to include sections in this main body text about:

  • Perks – Describe the perks that donors get back for donations at different donation levels. You can insert pictures that show them.
  • Media – Tell supporters about any media articles you get about your campaign. You can use the logos of the media outlets to build credibility.

 

Another great example comes from the University of Western Australia, who raised over $10,000 to fund research to validate the accuracy of a simple blood test to detect the risk of premature birth.  See their campaign page here. They take a different approach to the structure laid out above – presenting first their vision for the future, followed by how they intend to make it happen. 

 

5. Banner image

The banner image is the main visual element of your campaign. It’s the first thing potential supporters see and it gets shared on Facebook and Twitter alongside the campaign’s title.

This one comes from the Prince of Wales Hospital Foundation’s campaign to raise funds to purchase surgical equipment for life-saving ear, nose and throat procedures. View their campaign here.

You want your image to:

  • Make your supporters feel inspired, entertained or curious, not guilty or shocked.
  • Be formatted to 684 x 385 pixels for optimal compatibility on our site.
  • Be in a normal image format – JPG, PNG or BMP.

For clarity, Chuffed.org is a guilt-free site. We reject campaigns that use guilt-imagery like dehumanizing photos of starving children to get donations, or graphic, disturbing images of animals.

 

6. Video

The best crowdfunding campaigns include a campaign video. This is a specific 2-5 minute video created for the campaign. Don’t use a generic promotion video designed for something else.

Campaign videos don’t need to be expensive or have high production value. It’s far more important that the video tells a compelling story than looks pretty.

Here are some tips:

  • People love seeing faces. Make sure the video includes relevant people talking at the camera at some point.
  • Keep it short. People get bored easily, so unless you’ve got an incredible storyline, don’t have a video longer than 3 minutes.
  • Be ridiculously enthusiastic. Not only do viewers feed off your enthusiasm, video has a weird way of taking normal speech and making it look like you’re bored senseless. If you act ridiculously enthusiastic, it looks completely normal on video.
  • Use narrative storytelling over facts. People share stories, not facts. An easy way of doing this is to follow one person’s story – which could be your own or a beneficiary.
  • Later model phone cameras and DSLR cameras take excellent quality videos. If you can pair that with a free movie editing package like iMovie on Mac, you can create fairly professional looking video for free.
  • If you do end up paying a production company for your video, budget at least $2,500/£1,500 for a 2 minute video.

All videos on Chuffed.org need to be uploaded to Youtube or Vimeo first. You then enter the URL from either service into the relevant field in the campaign editor.

Examples: For some inspiration, take a look at these videos: 

  • Jewish Care Victoria – Cents for Senses campaign to raise funds to build a sensory stimulation room for children with disabilities; 
  • NeuroKinex Charitable Trust – Redefining Possibilities for Kids with Paralysis campaign  to provide rehabilitation resources for children with paralysis. 
  • Hope for Health – Restoring Our Health campaign to train female elders from East Arnhem Land in life-restoring nutrition science to help their communities improve their health.  

 

7. Creating perks

Perks are things that you offer supporters who donate above a specific amount.

We get asked a lot about perks, especially about how important they are for crowdfunding success? Do I really need to offer perks? Won’t it stop people being philanthropic?

Our answer? Perks help. A LOT.

The reason for this is that perks give people a way of participating in your campaign. They tap into selfish motivations as well as benevolent motivations. And they let you access your supporters’ spending purse, not just their philanthropic purse — you can guess which of these is bigger.

So what perks should you offer?

Perks tend to fall into three categories:

  1. Pre-release products or services: ‘Selling’ products and services via crowdfunding is probably the most common type of perk. Whether it’s tickets to your event, t-shirts or chopping  boardsmemberships, bee-hives or even crepes, forward selling products and services is a great way to get people involved in your project.
  2. Unique experiences: Most charities don’t realise it, but they are well placed to provide special or unique experiences. It could be a personalised guided tour, workshops on a farm, tickets to an opening party, or even a chance to swim with whales.
  3. Special recognition: A non-profit classic. Getting their name on or sponsoring a part of a project is still popular among many crowds. The key here is being creative on what can be sponsored. Edgar’s Mission had barns, rocks, rakes, posts, shelters and even a mountain. Making a documentary film? Offer sneak previews of the script or a donor’s name in the credits.

So, how do you come up with perks?

This might sound obvious, but the easiest way to come up with perks is to co-design them with potential donors. Edgar’s Mission ran a workshop with some of its key volunteers prior to its campaign to come up with their perks. Spacecubed – a co-working space in Perth – did the same with their members. It’s best to have a hypothesis on your perks as a starting point, as well as the levels you need perks at (normally $25, $50, $100, $250, $1000, $2500, $5000).

Some other considerations:

  • Have perks that are directly connected to your campaign These let people participate in your campaign or project and are far better than unconnected perks, e.g. Amazon gift cards.
  • Have an early bird offer on your perks This is a great way to build momentum. Spacecubed released a very limited number of highly discounted memberships in the first 24 hours of their campaign.
  • Some perks (drugs, anything illegal, raffles) are not allowed Make sure you check our terms to stay on the right side of the rules. 

If the challenge of generating appropriate perks for your health campaign is too great another alternative, that can add value, is using ‘impact levels’. These show donors what impact different levels of donations make – think the classic £50 buys a goat for a farmer in Africa. It’s a bit old-school, but still works. Perks and impact levels are treated differently within the Chuffed.org campaign editor – so skip past perks and use the impact levels section to define yours. 

 

8. Payment options

When you’re setting up your campaign, you’ll have to choose what payment options you give to your donors. Your two options are:

  • Credit/debit cards: Donors can use any domestic or international Visa, Mastercard or American Express card to pay directly on our site (recommended). To use this payment option, you’ll need to create an account with Stripe for the funds to be transferred to. If you’re running an Australian campaign then you’ll just need to give us your bank details so we can transfer credit/debit card donations to you there.
  • PayPal: Donors can pay using their PayPal accounts.

Tip: Donors find the credit/debit card payment system much easier to use than PayPal. The donation process happens entirely on the Chuffed.org site – they just enter their card details and it works. PayPal unfortunately is confusing for a lot of donors and regularly rejects valid cards and accounts. They may also unexpectedly restrict your PayPal account if your campaign is very successful. We recommend only using PayPal as a secondary option with the credit/debit card system.

The way that you receive the funds from the two systems depends on which country you choose for your campaign – this should be a country where you have a bank account:

(1) During the campaign creation process, you will need to create an account with our payment processing provider, Stripe.com. This is a very simple, one form process, which will take less than 5 minutes.

(2) To accept PayPal payments, you will need to create a Premier or Business PayPal account at www.paypal.com, prior to launching your campaign. The campaign will need to be confirmed and connected to a bank account. This can take up to 3 months.

 

9. Additional options  

On Chuffed.org, there are a number of optional customisations for your campaign page, including:

  • Collecting addresses from your donors: we’ll add an address collection form on the payment page if you select this. We only recommend collecting addresses when you absolutely need to, like if you need to post out a perk, as people feel weird giving about you their address.
  • Custom Thanks Message: you can customise the message that donors see immediately following their donation.
  • Custom URL Link: your can change the default URL link assigned to your campaign.
  • Custom default donation amounts: you can customize the default donation amounts that are shown on the donation box on your campaign page.
  • Offline donations: when supporters send you donations in cash or via cheque/check, you can add these to your campaign total by using our ‘offline donations’ function. You should limit the amount of offline donations to 50% of your total donations.
  • Tax-deductible receipting:  Available for campaigns in Australia, Canada and the US where your organisation is eligible (e.g. Deductible Gift Recipient for Australian organisations). Every donor will be sent a receipt to meet requirements for them to claim a tax deduction.
  • Gift Aid (UK only): Chuffed.org can collect Gift Aid Declarations on behalf of recognized charities or registered community amateur sports clubs (CASC) which you can then submit to HMRC to claim your Gift Aid

 

Submitting for approval

All campaigns on Chuffed.org have to be submitted to us for approval before they can go live. We check that they satisfy our eligibility requirements and that they have a decent chance of reaching their target.

The approval process usually takes less than 24 hours. You will get an email from us that either approves your campaign for launch, asks you to modify your campaign and resubmit, or rejects your campaign outright.

About 60% of campaigns are approved on first submission. Once you’ve had one successfully funded campaign on Chuffed.org, we auto-approve all future campaigns.

 

For more inspiring health check out…

 

For more information and tips on how to crowdfunding…

If you’d like to read more about how to crowdfund, view our full guide here.

And if you’re ready to try drafting a campaign – just head here

 

The Ultimate Guide to Crowdfunding for Environmental Charities

At Chuffed.org, we want to see our awesome environmental protection and conservation campaigners – people like you – run the most successful crowdfunding campaigns that they can. 

So we’ve put together this guide that will step you through creating a strong campaign page to strengthen the foundations of your campaign.  

 

The Crowdfunding Campaign page

A crowdfunding campaign page is the page on Chuffed.org where you’ll direct supporters, donors, friends and family. It will include the details of who you are, what you are trying to achieve and how you plan to do so, and, it is the place supporters actually donate to your campaign.

Choosing the right options and including information in an easily digestible way is important and can be the difference between a good campaign and a great one.

A campaign page looks a bit like this example from Environment Tasmania. The title is at the top, followed by the name of your organisation. To the left of the screen under the title is the campaign banner or video; on the right is the campaign target and counter. Under this is a box containing your campaign’s ‘pitch’ and buttons supporters use to initiate their donations. 

Beneath these is the main body text outlining your campaign’s story – the campaign description. The tabs can be switched to show comments from supporters, and names of supporters. On the right next to the main story are where perks are listed should you choose to have them.  

Click here to see Environment Tasmania’s full campaign page. 

 

Setting up your campaign page

All the components of a crowdfunding campaign page are stepped out below alongside examples from successful environmental protection campaigns we’ve hosted on Chuffed.org.  

We’ve also created this handy Google Doc template that you can use to collaborate with your team. It contains some more examples from great campaigns.

To start setting up your crowdfunding campaign page, head to chuffed.org/start.

 

1. Campaign title

This is what your campaign is called. The title shows at the top of your campaign page and is shared with potential supporters when you share the campaign out via Facebook and Twitter – so the title (along with the banner image – more about that below) is the first thing people will see.

Good titles are less than 5 words long and are like the title of a book: memorable or catchy. You might include alliteration, a question, a play on words or unique spelling.

Some real examples from successful campaigns:

  • Where have all the Grasswrens gone?
  • Build Farmwalls with us!
  • Project Piggy Paradise
  • Save Sawtell Cinema
  • I came by boat
  • Two Good Lunch

 

2. Target

All campaigns on Chuffed.org need to set a campaign funding target. You’ll receive your funds even if you don’t hit your target, but it’s important to set your target at an achievable level to build credibility with your supporters.

You should set your target based on three factors:

  1. Cost: What does it cost to deliver your project?
  2. Audience size: How many people do you have already in your database or email list?
  3. Available time: How much time do you have to prepare in the 4 weeks prior to the campaign and promote during your campaign?

As a rough rule of thumb, we find that the following is a reasonable way to set your target:

Email contacts are the most valuable, followed by Facebook friends and then Twitter or LinkedIn contacts.

 

3. Timeframe

On Chuffed.org, you can choose to either run your campaign for a fixed length of time (90 days or less) or ongoing with no end date in what we call Infinity Mode.

If it’s your first campaign, we generally find that you’ll raise the most when you run a 30-40 day campaign. The reason for this is that the time pressure forces your team to act, which drives momentum, which brings more people to your campaign. Campaigns that stretch on for a long period of time struggle to gain interest because supporters get distracted by other things in their lives.

 

4. Writing up your campaign

This is where you tell your supporters about your project: why your cause is important and what you are doing to make a difference.

 

Pitch

The pitch is short blurb to describe what you’re doing in 200 characters. It sits in a box just under you campaign target on the campaign page.

It is what potential supporters are likely to read first and helps them understand quickly what your project is about. Remember: they’re busy, and they’ll be skim reading, so the pitch is your chance to grab their attention and tell them why they should read your full campaign description. Be as succinct, specific and engaging as you can.

Here are some examples of good pitches used by real environmental protection campaigns on Chuffed.org: 

Help us to share the Climate Choir message! Over 600 singers from community choirs across the country will join to urge action on climate change in the lead up to the UN Climate Conference in Bonn.

Every day the small team at Wildlife Queensland puts its heart and soul into correcting biodiversity loss in Queensland. YOU CAN give us the tools to keep up the good work for our wildlife in 2018!!!

We’re going out on a limb here – literally! Help us engineer an epic STEAM education opportunity for kids by using plastic waste to 3D print ROBOTIC PROSTHETICS for Australians in need. Let’s move!

And some not so great pitches:

We are a volunteer driven not-for-profit organisation that aims to empower communities across the region to address our climate challenges together. Help us support in this work.

An elephant is poached every 15 minutes for their ivory leaving behind many orphans. Help support us to save them and re-integrate them into the wild.

The idea is to start a recycling workshop and involve local and international artists to create art by reducing plastic waste.

 

Campaign description

This is the larger block of text on your campaign page and it’s where you can go into detail about what you’re doing. The best campaigns use about 300-500 words, combined with pictures, to tell a story about the change they want to make and how they plan to do it. You can even embed images or videos that you might have (in addition to the main campaign banner or video – described below).

As your campaign progresses, you can keep editing your campaign description. It’s a great place to put in progress updates- like Edgar’s Mission did in this award winning campaign – so that supporters who are checking your page regularly have fresh content to enjoy. 

Below is a simple structure you can use for your campaign description. The example we’ve used is a summarised version of the excellent Foundation for National Parks and Wildlife campaign to save a colony of Little Penguins. We recommend you read the full campaign description.

 

EXAMPLE CAMPAIGN DESCRIPTION STRUCTURE

Section: Background

In this section:

  • Introduce your vision for change and/or the story of who you are.
  • Tell supporters briefly about the issue you’re addressing and why you want to do something about it.
  • Use first person stories over facts and numbers to paint a picture.

Example 

The penguin colony: Amongst the hustle and bustle of Australia’s biggest city, a group of charming and unusual locals have set up home in the popular suburb of Manly.The Manly colony of Little Penguins in Sydney Harbour is the only mainland breeding colony left in New South Wales. This special and unique colony was listed as an endangered population in the 1990s.

But there’s a problem… During June, a fox discovered this colony and devastated the population of Little Penguins at Manly. In just over two weeks, 27 helpless Little Penguins were killed by the fox.

 

Section: What we’re doing

This is where you should:

  • Describe your project in practical detail. If you’re building something, show drawings or images of what it’s going to look like.

Example

In response to these gruesome discoveries, a special team of field officers, National Parks and Wildlife Service rangers, experts and volunteers are keeping watch on the nesting penguins day and night, to protect them from further attacks. At the same time an operation to trap the cunning creature continues.

Foxes are a huge threat to our native fauna and it is highly likely that other foxes in the future will attempt a similar attack. This is why we need your assistance, to help the volunteers and NPWS monitor and protect Manly’s Little Penguins from any future attacks and to help rebuild their endangered colony.

 

Section: What we’ll do with the funds 

In this part you should:

  • Break down your target and talk about what exactly the money will be spent on.

Example

In order to outfox the fox, more specialised equipment is needed as well as additional nest boxes. Here are some of the items FNPW are fundraising for:

  • $10,000 for 20 motion sensing cameras to monitor the area
  • $5,000 for a thermal camera that can detect the heat given off by penguins and predators
  • $450 for 5 fox lights that are triggered by movement and give off bright, flashing lights to scare away foxes
  • $1,000 for 10 nesting boxes to help the penguins rebuild their population

 

Section: Who we are

People give to people. They want to supporter a person, not a faceless project. So:

  • Add a bio of yourself and your team.
  • Add quotes from well known people to build credibility.

Example

The Foundation for National Parks & Wildlife has a long history of supporting the endangered colony of penguins in Manly. Since 1999 the Foundation has been helping fund equipment for volunteer wardens, nest boxes, signage to warn people about the presence of these vulnerable birds, and much more.

FNPW working in partnership with the local NPWS rangers, Taronga Zoo, Manly Council, Manly Environment Centre and the Office of Environment & Heritage has helped keep the Little Penguins in Manly safe up until now.

 

Additional sections 

You may also want to include sections in this main body text about:

  • Perks – Describe the perks that donors get back for donations at different donation levels. You can insert pictures that show them.
  • Media – Tell supporters about any media articles you get about your campaign. You can use the logos of the media outlets to build credibility.

 

Another great example comes from Farmwall, who raised over their $30,000 target to build aquaponic farming systems in Melbourne restaurants that will start to address the environmental impact of the way cities eat by reducing the distance between where food is grown and eaten.  See their campaign page here. They take a different approach to the structure laid out above – presenting first their vision for the future, followed by how they intend to make it happen. 

 

 

5. Banner image

The banner image is the main visual element of your campaign. It’s the first thing potential supporters see and it gets shared on Facebook and Twitter alongside the campaign’s title.

This one comes from 350.org Australia’s campaign to raise funds to oppose the Adani coal mine. View their campaign here.  

You want your image to:

  • Make your supporters feel inspired, entertained or curious, not guilty or shocked.
  • Be formatted to 684 x 385 pixels for optimal compatibility on our site.
  • Be in a normal image format – JPG, PNG or BMP.

For clarity, Chuffed.org is a guilt-free site. We reject campaigns that use guilt-imagery like dehumanizing photos of starving children to get donations, or graphic, disturbing images of animals.

 

6. Video

The best crowdfunding campaigns include a campaign video. This is a specific 2-5 minute video created for the campaign. Don’t use a generic promotion video designed for something else.

Campaign videos don’t need to be expensive or have high production value. It’s far more important that the video tells a compelling story than looks pretty.

Here are some tips:

  • People love seeing faces. Make sure the video includes relevant people talking at the camera at some point.
  • Keep it short. People get bored easily, so unless you’ve got an incredible storyline, don’t have a video longer than 3 minutes.
  • Be ridiculously enthusiastic. Not only do viewers feed off your enthusiasm, video has a weird way of taking normal speech and making it look like you’re bored senseless. If you act ridiculously enthusiastic, it looks completely normal on video.
  • Use narrative storytelling over facts. People share stories, not facts. An easy way of doing this is to follow one person’s story – which could be your own or a beneficiary.
  • Later model phone cameras and DSLR cameras take excellent quality videos. If you can pair that with a free movie editing package like iMovie on Mac, you can create fairly professional looking video for free.
  • If you do end up paying a production company for your video, budget at least $2,500/£1,500 for a 2 minute video.

All videos on Chuffed.org need to be uploaded to Youtube or Vimeo first. You then enter the URL from either service into the relevant field in the campaign editor.

Examples: For some inspiration, take a look at these two campaign videos made by the Conservation Council of Western Australia (Video 1; Video 2) and this one from Environment Tasmania

 

7. Creating perks

Perks are things that you offer supporters who donate above a specific amount.

We get asked a lot about perks, especially about how important they are for crowdfunding success? Do I really need to offer perks? Won’t it stop people being philanthropic?

Our answer? Perks help. A LOT.

The reason for this is that perks give people a way of participating in your campaign. They tap into selfish motivations as well as benevolent motivations. And they let you access your supporters’ spending purse, not just their philanthropic purse — you can guess which of these is bigger.

So what perks should you offer?

Perks tend to fall into three categories:

  1. Pre-release products or services: ‘Selling’ products and services via crowdfunding is probably the most common type of perk. Whether it’s a weekend away, tickets to your event, memberships, CDs, bee-hives or even crepes, forward selling products and services is a great way to get people involved in your project.
  2. Unique experiences: Most environmental protection organisations don’t realise it, but they are nearly always an amazing repository of wonderfully special, unique experiences. It could be a personalised guided tour, workshops on a farm, tickets to an opening party, or even a chance to swim with whales.
  3. Special recognition: A non-profit classic. Getting their name on or sponsoring a part of a project is still popular among many crowds. The key here is being creative on what can be sponsored. Edgar’s Mission had barns, rocks, rakes, posts, shelters and even a mountain. Making a documentary film? Offer sneak previews of the script or a donor’s name in the credits.

So, how do you come up with perks?

This might sound obvious, but the easiest way to come up with perks is to co-design them with potential donors. Edgar’s Mission ran a workshop with some of its key volunteers prior to its campaign to come up with their perks. Spacecubed – a co-working space in Perth – did the same with their members. It’s best to have a hypothesis on your perks as a starting point, as well as the levels you need perks at (normally $25, $50, $100, $250, $1000, $2500, $5000).

Some other considerations:

  • Have perks that are directly connected to your campaign These let people participate in your campaign or project and are far better than unconnected perks, e.g. Amazon gift cards.
  • Have an early bird offer on your perks This is a great way to build momentum. Spacecubed released a very limited number of highly discounted memberships in the first 24 hours of their campaign.
  • Some perks (drugs, anything illegal, raffles) are not allowed Make sure you check our terms to stay on the right side of the rules. 

 

8. Payment options

When you’re setting up your campaign, you’ll have to choose what payment options you give to your donors. Your two options are:

  • Credit/debit cards: Donors can use any domestic or international Visa, Mastercard or American Express card to pay directly on our site (recommended). To use this payment option, you’ll need to create an account with Stripe for the funds to be transferred to. If you’re running an Australian campaign then you’ll just need to give us your bank details so we can transfer credit/debit card donations to you there.
  • PayPal: Donors can pay using their PayPal accounts.

Tip: Donors find the credit/debit card payment system much easier to use than PayPal. The donation process happens entirely on the Chuffed.org site – they just enter their card details and it works. PayPal unfortunately is confusing for a lot of donors and regularly rejects valid cards and accounts. They may also unexpectedly restrict your PayPal account if your campaign is very successful. We recommend only using PayPal as a secondary option with the credit/debit card system.

The way that you receive the funds from the two systems depends on which country you choose for your campaign – this should be a country where you have a bank account:

(1) During the campaign creation process, you will need to create an account with our payment processing provider, Stripe.com. This is a very simple, one form process, which will take less than 5 minutes.

(2) To accept PayPal payments, you will need to create a Premier or Business PayPal account at www.paypal.com, prior to launching your campaign. The campaign will need to be confirmed and connected to a bank account. This can take up to 3 months.

 

9. Additional options  

On Chuffed.org, there are a number of optional customisations for your campaign page, including:

  • Collecting addresses from your donors: we’ll add an address collection form on the payment page if you select this. We only recommend collecting addresses when you absolutely need to, like if you need to post out a perk, as people feel weird giving about you their address.
  • Custom Thanks Message: you can customize the message that donors see immediately following their donation.
  • Impact Levels: instead of giving out perks, you can choose to show donors what impact different levels of donations make – think the classic £50 buys a goat for a farmer in Africa. It’s a bit old-school, but still works.
  • Custom URL Link: your can change the default URL link assigned to your campaign.
  • Custom default donation amounts: you can customize the default donation amounts that are shown on the donation box on your campaign page.
  • Offline donations: when supporters send you donations in cash or via cheque/check, you can add these to your campaign total by using our ‘offline donations’ function. You should limit the amount of offline donations to 50% of your total donations.
  • Tax-deductible receipting:  Available for campaigns in Australia, Canada and the US where your organisation is eligible (e.g. Deductible Gift Recipient for Australian organisations). Every donor will be sent a receipt to meet requirements for them to claim a tax deduction.
  • Gift Aid (UK only): Chuffed.org can collect Gift Aid Declarations on behalf of recognized charities or registered community amateur sports clubs (CASC) which you can then submit to HMRC to claim your Gift Aid

 

Submitting for approval

All campaigns on Chuffed.org have to be submitted to us for approval before they can go live. We check that they satisfy our eligibility requirements and that they have a decent chance of reaching their target.

The approval process usually takes less than 24 hours. You will get an email from us that either approves your campaign for launch, asks you to modify your campaign and resubmit, or rejects your campaign outright.

About 60% of campaigns are approved on first submission. Once you’ve had one successfully funded campaign on Chuffed.org, we auto-approve all future campaigns.

 

For more inspiring environmental protection campaigns check out…

 

For more information and tips on how to crowdfunding…

If you’d like to read more about how to crowdfund, view our full guide here.

 

Or if you’re ready to draft your campaign, just head here

Celebrating Inclusion and Diversity with Pride Cup Australia

Pride Cup Australia

Pride Cup Australia“As a kid growing up in country Victoria, I loved playing footy more than anything. But, as I got older, the football club also felt like the one place I’d never be accepted for who I was. Words like faggot, poofter and homo were considered “part of the game”, whether coming from over the fence, from the opposition, or even my own teammates.

It took me more than 10 years to finally come out to my club. When I did, not only did my teammates stand by my side, but together, we created the first Pride Cup.

We turned one of our home games into a celebration of diversity and inclusion, so that every supporter, official and player knew that they didn’t have to choose between being themselves, and the game that they love.

We painted our 50m line rainbow, wore rainbow jumpers and presented the Pride Cup to the winning team. Alongside, we designed and delivered the first-ever education program for players and coaches to help them challenge homophobia, so that more LGBTI people can access the health and wellbeing benefits of community sport.

5 years after the first Pride Cup, we’re now supporting 11 of these events annually across Victoria. As the heart of many regional communities, sporting clubs have the power to create ripple effects and transform attitudes and no other event has put LGBTI people and their stories on the front pages of regional papers quite like the Pride Cup.

Now, more towns across Australia are ready for Pride Cup, and we’re ready to bring it to them!

To go from 11 to 150 Pride Cups annually in 3 years, we’ll create a national support program to help clubs develop and execute their own Pride Cup. Through this program, we’ll engage 30,000 players, 150,000 fans and up to a million people through regional and national media.

To make this happen, I’ve engaged an advisory board with former AFL players, a former AFL Commissioner, corporate heavyweights, philanthropic leaders, and Australia’s Sex Discrimination Commissioner, and most excitingly, hired a co-founder.

Already the founder of LGBTI youth sport organisation, Proud2Play, James Lolicato brings incredible expertise and experience to our team. He’s also the 2017 Australian Community Leader of the Year and a nominee for the 2018 Victorian Young Achiever Award!

With James and the advisory board in place, momentum is building. In the weeks since launching our crowdfunder, I’ve heard from football clubs in Stawell, Mornington, Daylesford, Colac and Ballarat – all ready to bring the Pride Cup to their communities.

As a young kid struggling to come to terms with my sexuality in a country town, this is a game changer that I’d never imagined would one day become a reality.

We have the proven model, we have the demand, we have the goodwill of the community and we have the A team.

Now all we need is you. Will you join us?”

Jason Ball, Founder Pride Cup

Take a look at Pride Cup Australia’s campaign page to learn more about their inspiring work around inclusion in sport:

Preserving the Kunanyi Mountain

Kunanyi

Kunanyi

“Residents Opposing the Cable Car (ROCC) is a group of people who care about Kunanyi, who value having the mountain that looms above Hobart remain wild and natural. There’s a road to the top and telecommunications infrastructure there, but that is all. The foothills and slopes, and the dramatic summit cliffs, well loved as they are, remain intact.

There’s a proposal to run a cable car up Kunanyi and we oppose that.

We oppose pylons, wires, forest clearing, bus-sized carriages running directly over the incredible cliffs every 5 minutes and for up to 16 hours a day, and the proposed large multi-storey building at the summit.

The development would fundamentally change the character of the mountain. It would become just another tourist destination and the wild nature of Kunanyi would be lost.

There are many people who are fiercely protective of Kunanyi and some of those people formed ROCC. Some of us live right under the Mountain and others live elsewhere around Hobart. We are a diverse bunch but working together has brought to the fore an extraordinary range of high level skills – research, design, networking, communications, legal, photography and more. And if we can’t find the skills within the group it’s generally not a far reach to find them willingly offered from elsewhere.

We are all volunteers of course, but we think about and work on this campaign all of the time. Determination to keep Kunanyi as a natural and unshackled icon is our common motivation and incredible creativity springs from that determination.

We look to Kunanyi virtually every day of our lives here. It’s our glimpse of wilderness, our restful gaze and a weather station all in one. The least then that we can do is to look after it.”

You can read more about the ROCC and their efforts to preserve Kunanyi on their campaign page:

Basics for Blokes: Helping the Homeless in Perth

Lenny Jacoby Basics for Blokes

Lenny Jacoby Basics for Blokes

“I am a mother of two young kids 4&2 so any of my volunteer work is fit in around my job as a mum and a job as a nurse. Probably good to mention my amazingly supportive husband who does a lot of the background work at home to make sure I have space and time to do this. He is a dead set legend.

I used to work in an inner city hospital, seeing homeless people come in for treatment and often making remote indigenous people become homeless so that they can access their life saving treatment. So I guess the issue of homelessness has been around me for a while and Ive always been aware of it.

In 2014 a small chat with a friend saw my request for ladies toiletries and decent underwear turned into a viral campaign called Essentials for Women. Since then I have created a charity called The Essentials Collective Inc in Perth.

Our next chapter is Basics for Blokes.  Our goal is simple: to make sure that every man in Perth has access to basic toiletries, socks and underwear.

I’m part of an incredible team at BFB. We have six strong leaders in Perth sitting at our table. We know that we can’t change everything about homeless in Perth. We know that the cost of living is high, that access to basic hygiene products are difficult, that people can fall through the gaps in our system. It is the simple things that we take for granted that can make a tangible difference, that giving people a hand up, not a hand out, can empower them to put their best foot forward.

And we know socks work. The bloke that I talk about in our campaign video, we gave him a few socks in 2016. He found me at Perth Homeless Connect last year. He remembers the socks that we gave him. And the best thing is that he is no longer homeless.

We hit 50% of our goal in 12 hours. It blew us out of the water. $5000 means that we would get 500 pairs of socks for the homeless. Our next step would be to smash our goal and increase our target so that we can get 1000 pairs of warm socks on the Perth streets this winter. Could you imagine that? ”

Learn more about The Essentials Collective and their work with the homeless on their campaign page:

Getting Cajon High School Jazz Band to The Santa Cruz Festival!

Cajon High School Jazz Band

Cajon High School Jazz Band

“As a music educator, I’ve always had an interest for serving urban, working-class communities like the city I grew up in. When I was appointed the band and orchestra director at Cajon High School in San Bernardino, California three years ago, I was overjoyed to bring opportunities for music education and performance to the students in the city.

San Bernardino is a city in the Inland Empire region of Southern California that has been struggling with economic recession- in 2012, the city became the largest city in the United States to file for bankruptcy (and to this day, remains the second-largest city to have filed for bankruptcy- behind Detroit). Most of my students at Cajon High School live in economic hardship. My students have lived with violence around them: in 2015, our city was rocked by a terrorist attack that placed the community in fear and mourning; in 2017, the elementary school a block away from our school was the site of a school shooting stemming from a domestic dispute. Despite this, the city of San Bernardino shows its resilience through its community. As an educator, I support this resilience by teaching one thing: hope.

My approach to making hope happen in my music classes is to provide my students greater opportunity. Since taking over the position of band and orchestra director, the program has expanded in its ensembles offered, amount of performances, quality, and in number of students.

This is the third year that I have spent restarting the jazz band program at Cajon High School, and the first year we have had a big band instrumentation. As a professional musician who has travelled performing music, I also wanted to show my students that music can take them places- quite literally. When the band was accepted to perform at the 2018 Santa Cruz Jazz Festival, I knew this was an opportunity I had to make happen for my students. I investigated the costs involved, and saw that it was an achievable goal, which was why I went to my parent group to start a Chuffed.org fundraiser. In tandem with the Chuffed.org fundraiser, I promoted the group and the cause through social media with musicians I performed with and friends and family, and through a piano recital series. I never realized how quickly the community could come together to make this opportunity happen for my students!”

You can read more about the Cajon High School Jazz band on their campaign page:

Hayes Urban Teaching Farm: An Educational Agricultural Experience

Claire Hayes Urban Teaching Farm

Claire Hayes Urban Teaching Farm

“In the spring of 2016 , I came home to New Brunswick after 2 months away, getting my hands dirty and learning about small-scale farming, homesteading, and bee keeping in New England. I was ready to find my next calling in the local food scene here at home. While continuing to work part time with a local food retailer that I loved, a long-time customer told me about their goal of starting a learn-to-farm program in the city. She invited me to join in and I began volunteering with the Hayes Urban Teaching Farm project. In February 2017 I was so lucky to start working full time on the project.

Food has a natural ability to bring us together; it is not only a necessity, but also one of the major joys of life. The positive environmental and social impacts a healthy food system can have are impressive, not to mention the health benefits and rewards that come from producing your own food. In working to create more earth-friendly farmers in an agriculturally hungry province, there will be significant rewards and a massive potential for positive change in our rural communities.

I am the outreach coordinator for the Hayes Urban Teaching Farm project, and so have the opportunity to tell our story to anyone and everyone that wants to hear it, keep momentum up, work to fit the puzzle pieces together, and collaborate with the rest of our enthusiastic team to dream this brilliant project into reality!

When the pilot program gets off the ground in less than 2 months (eep!), I will be sliding into a different role and will be taking the farmer training course. I guess that this is the year that I find out if I actually have the chops to be a farmer! It’s been a wild time helping to get the project so far in a relatively short amount of time, and things are looking gooooood! Thanks for your interest and support and keep in touch! ”

You can find out More about Claire and the work that Hayes Urban Teaching farm carry out on their campaign page:

An Inclusive Children’s Story in Auslan (Australian Sign Language)

Auslan

 

Auslan Story Image“Hi! We’re Jen and Kerrie!

We’re friends, we love books and we don’t have perfect hearing.

As mothers, and one of us a teacher, we’ve had the privilege of reading to children for a number of years. Not only is it a wonderful bonding experience, but it also creates a foundation for every child’s language development. However, as you might imagine, story time becomes a little different for families with members who are deaf, and we’d like that to change.

We were once deaf children who’ve now become parents, and we’ve always struggled to find books that recognise or engage children who use Auslan (Australian Sign Language) as their language. Based on our experiences growing up, we’ve written and are self-publishing the first of what will become (with your help!) a series of bilingual Auslan storybooks for families with deaf or hard of hearing members.

Our goal is to bridge the gap between the two languages and support the development of children’s language in the early years. It’s also a fantastic introduction to the world of Auslan for both the hearing and deaf communities, and another big step in ensuring every child sees themselves represented in the wider world.

The pages are set up with pure Auslan images on one side, terrifically drawn up by our skilled and deaf illustrator, Shaun Fahey. The opposite page will display the story illustrations, wonderfully drawn by our U.K based illustrator, Janet King, with the English sentences underneath, making it truly bilingual. All our stories will include everyday vocabulary and expressions to support the language development of young children, and display common signs used every day.

Ultimately we’d love our books to spark a sense of pride in children and parents who are deaf, engage the children in story time, and allow them to bond with their parents as they explore the stories. It will make them ask questions, make predictions and take delight in seeing their families represented in these stories.  

Jump onto Chuffed today, and pre-order your copy of the first book .Thanks everyone for your support so far. We’ve reached half of our goal in just 2 days!  

Visit our Facebook page for updates and further information: https://www.facebook.com/tallgiraffepublishing00/ . ”

You can also find out more about Jen and Kerrie’s amazing story on their campaign page:

The 21 Taras Thangkha: Exhibiting the World’s Largest Free-Standing Painting

21 Taras Picture

21 Taras Picture“I wasn’t looking for mental development. I was a cynical materialist when I met a journalist and author of Big Love, Lama Yeshe’s life story. She had a HUGE picture of Tibetan Lama Yeshe, and told me the story of the Actress and the Lamas and how Kopan Monastery in Nepal was born. Anything she quoted from the Lamas made logical sense. In 1984 she suggested I work at Tara Institute to help run a small computer services business there.

One day I got a parking ticket out the front of Tara Institute and came in cursing. My Buddhist nun colleague, Venerable Tsapel, laughed and said, “Rejoice that it was you and not someone else who got the ticket.” I scoffed. She continued, “Think of the pleasure it gave the parking inspector to give you a ticket!” I laughed out loud and she said, “There, it works. You can’t laugh and be angry at the same time.” A few months later I was in Bodh Gaya, India, listening to His Holiness the Dalai Lama teach BIG LOVE, unconditional love for ALL beings, in the company of 8,000 Tibetan monks and nuns, 1500 Westerners, and 300,000 Tibetans from all over the continent.

An occasional student, (a mum and travelling a lot for my work in equal rights training), I’ve been a member of Tara Institute for 35 years. Then, in 2017, Lama Zopa Rinpoche, head of the worldwide organisation FPMT, gave Tara Institute the 21 Taras Thangka! I put my hand up to help crowdfund, with Chuffed.org, to enable exhibitions of the LARGEST STAND-ALONE PAINTING IN THE WORLD.

Working with a team of members, friends and relatives, all fired up with Lama Yeshe and Lama Zopa’s BIG LOVE energy, it’s been a joy sharing the context and the enchanting images of Tara the Liberator and her 21 emanations. Tara represents the enlightened actions of all the Buddhas, the wisdom that is the Mother of all the Buddhas, and unconditional BIG LOVE for ALL beings. Just looking at the precise sacred geometry of a thangka calms the mind and is ideal for those of us who find meditation challenging!

In uncertain times, a shortcut to inner peace has been easy news to share.
First chance to see it, even for the artist! White Night Melbourne, Hamer Hall, 7pm-7am February 17 (Day 2 of the Lunar New Year)”

To read more about the amazing story of the 21 Taras Thangka, have a look at their campaign page here:

Food as Medicine: Leafy’s Story

Claire

“I’m Claire McDonnell, qualified Nutrition Advisor, mum and therapeutic diet keynote speaker in the UK and USA. Finding the right nutrition for our daughter and son’s health conditions at the right time prevented dire long term health consequences.

We plan to provide nutrition information and resources that we needed as a family when our children were most poorly. We don’t feel that finding the right information should be left to chance.

Our Food as Medicine story

When my otherwise healthy baby daughter Leafie was only 6 months old when she experienced her first seizure. It lasted a terrifying 25 minutes and she was bluelighted into the local hospital for treatment. Unfortunately lengthy and distressing seizures began to reoccur until little Leafie was suffering a debilitating 60+ daily seizures a day. Her overall health, sleep and ability to enjoy a typical childhood were being taken away and our young family were suffering from exhaustion and distress.

We researched until we came across a Canadian parent’s blog that had used a diet to reduce their young daughter’s seizures. The more we read about their Ketogenic diet the more impressive it appeared.

We started Leafie on the Ketogenic diet around her second birthday, enjoying a ‘keto’ birthday carrot cake as one of her first foods. Within 2 days of her diet
changes the majority of her seizures (up to 45 minutes long) had stopped and three years later most have not returned. Leafie’s sleep, confidence and smile returned swiftly, she became her happy, active, bright self again.

As well as the astonishing change in my daughter’s health this is also remarkable as the diet is well known, with much evidence behind it demonstrating how successful it is in treating seizures and yet it is rarely considered as a treatment option.

Our confidence in the ability of food to improve health came from having also
restored our son Rudie’s skin to glowing health after 2 years of eczema, hives and alopecia, again all through diet! Again nutrition was not a consideration in his treatment by the medical community.

Our Project Leafie appeal
With experience of taking on severe eczema and epilepsy with foods we now want to help other families to find the diets that can help their health too!

Chuffed.org/project/leafie

We quickly raised over half of our campaign target of £6,000! We need to raise Claire £6,000 total so that we can:-
• Provide a free family nutrition introduction course
• Populate our leafie.org website with evidence and information to help families
get started
• Publish family’s stories of using nutrition to manage a variety of health
conditions; included Bowel Disease, Epilepsy and Eczema. ”

 

Read more on Claire, Leafy and Rudie’s experiences with a Ketogenic diet on their campaign page: